"BMW Experience" in car game

Tuesday, 01 May 2012

This week saw the introduction of a new "BMW Experience" to the internet game Auto Club Revolution, according to an announcement from the car company.

Car insurance holders (and other internet users) can drive a Series M Coupé model on a course in the game through the "Experience" segment.

A trip to a racetrack was involved in trying to get the handling style of the car just right for the game, commented its team leader, Doug Wolff, suggesting this is no Mario Kart style fantasy affair.

Other BMW cars that are included in the product are the Z4 M Coupé and the 135i, to name two examples. 

"Auto Club Revolution has the possibility to make our models accessible to a large number of car enthusiasts," said BMW's Andreas-Christoph Hofmann.

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