Car insurance buyers are less green now

Thursday, 29 April 2010

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The economic downturn has seen Britain's motorists adopt a more frugal approach to purchasing cars, with a vehicle's green credentials mattering less than the price, according to new research.

A study by Carmony.co.uk found that just a fifth of car insurance holders give any consideration to the environmental impact a motor may have when deciding whether or not to buy it.

Price is still the overriding factor for 84 per cent of people and while the country may have officially emerged from recession, it appears many have not gotten over the financial shock of the last two years.

"Even though the worst of the recession appears to be over, consumers are still looking for the best deal, sacrificing the environment and choosing a car that suits the budget, not the green conscience," Alan Hazelhurst, managing director of the website, said.

He added that the results highlight the need for cost-efficiency in environmentally-friendly alternative cars.

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