Car insurance: Colour choice 'gives clues to a driver's personality'

Tuesday, 04 August 2009

Motorists looking to take out car insurance for a white vehicle may have impossible ideals, if the results of new research are anything to go by.

A study by Carmony has suggested the finish a driver opts for reveals more about them than their favourite colour.

People who choose white cars apparently have a desire for perfection, while those who prefer silver consider themselves to be "cool".

Individuals with green vehicles tend to be traditional and trustworthy, the survey found.

Meanwhile, motorists with red autos are likely to be outgoing and impulsive, it revealed.

Paul Coleman, marketing director at Carmony, commented: "Colour is an important part of the car-buying equation and colour preference speaks volumes about the driver's personality."

Despite this, more than 70 per cent of people claim their choice of auto provides no clue to their character traits.

Meanwhile, motorists may find opting for the cheap car insurance can make a significant difference to their running costs - regardless of the make, model or colour of the vehicle they opt for.

Written by Claire Carter
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