Devon & Cornwall Police Use Unusual Tactic to Raise Road Safety Awareness

Monday, 03 June 2013

The Devon and Cornwall police forces are thinking outside the box when it comes to approaching new ways to boost road safety awareness – and their latest tactic involves a £50,000 custom-designed sports car.

Luxury car manufacturer Lotus has generously supplied the force with a brand new Lotus Evora model, emblazoned with a custom paint job in the traditional fluorescent blue and yellow police colours, with the aim of promoting the issue of road safety within the local community.

The eye-catching vehicle has been lent to police free of charge, and is reportedly acting as a major draw for curious passers-by, giving the police an opportunity to reach an audience they may otherwise not have had the chance to engage with one-to-one.

Whilst the police were keen to clarify that the Lotus is not an operational vehicle, and therefore hasn’t been involved in any movie-style high-speed chases, Sgt Owen Messenger was nevertheless glowing with praise for the vehicle:

"People literally flock to it. It's a stunning looking car and with the police badges, it's very unusual. Understandably we get a lot of interest from younger drivers and those with an interest in performance cars and that gives us the chance to talk with them over issues of road safety."

The Lotus will be appearing at a number of motoring events across Devon and Cornwall over the summer months, including Newquay's Run To The Sun (24-27 May) before being returned to its manufacturer.

Road safety is an important issue for all drivers, as even the most experienced and conscientious of motorists may find themselves involved in a road accident. For peace of mind on the road, why not take a look at our car insurance options – you can request a car insurance quote online any time with Swiftcover.

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