Car insurance: Drink driving campaign launched
Thursday, 01 June 2006
The Department for Transport's (DfT's) Think! Drink Drive summer campaign is due to kick off next week in time for the start of the 2006 World Cup.
Millions of people across the UK are expected to tune into the football extravaganza, with many heading down to their local to watch the games – many of them young men.
But the Think! campaign is hoping to reinforce and extend the drink drive message, focusing particularly on men aged between 17 and 29 years old.
Young men consistently face the highest car insurance premiums and often find it harder to obtain a cheap car insurance quote, even when shopping around online, as the age range is the most likely to be involved in a road traffic accident – especially after drinking.
The campaign will feature a series of hard-hitting adverts on TV and radio, highlighting the point in the pub when a driver has the chance to say no to "just one more drink" and the consequences if he does not.
On average 3,000 people are killed or seriously injured in the UK each year in drink drive collisions.
Drivers caught over the limit while driving can expect a fine of up to £5,000 and a minimum 12 month driving ban – as well as higher car insurance costs when they begin driving again.
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