Car insurance: Ford 'cashes in as Brits downsize'

Thursday, 09 October 2008

Ford has been cashing in as Brits trade in their vehicles for smaller models in a bid to qualify for cheap car insurance and reduce other motoring costs, the manufacturer has revealed.

In September, the firm recorded a 0.2 per cent increase in its market share to 16.1 per cent for the year-to-date.

The company suggested its success may be a result of people turning to its extensive range of smaller vehicles in a bid to cut the amount spent on motor insurance premiums and fuel.

Figures from the Society of Motor Manufacturers and Traders showed Ford sold more units than any other firm last month, with car sales of 44,631.

Chairman and managing director at Ford Roelant de Waard said he expected the market to become even more challenging.

However, he added the company was well-placed to deal with economic uncertainty as they had "a comprehensive and fresh range of attractive, fuel efficient vehicles that is being enhanced at just the right time by two all-new small car models - the Ka and the Fiesta".

Ford recently announced motorists buying the new Ka would be able to customise their vehicle with a choice of three design packs.

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