Ford to play texts to car insurance holders

Sunday, 15 April 2012

Rolling out a product that it has previously implemented in America, Ford has announced a new mobile phone themed car feature.

With the feature, texts popping into a car insurance holder's phone inbox will be played to them when they're in the car.

"Text messages can be a distraction for drivers, so the benefit of a system that can read messages aloud from compatible smartphones is obvious," Ford's Christof Kellerwessel commented.

Road users will be able to vocally interact with the system, telling it to convey one of several missives that are already programmed into it in response to received texts. 

The company gives the example of one reading: "See you in ten minutes."

It is part of a product called SYNC, which will eventually feature in the company's Focus models, among others, it says.

Text message reading in the driver's seat had been carried out by some 33 per cent of road using Brits, Ford says it has found. 

Among respondents generally, some 95 per cent deemed that, in their opinion, safe driving would be put at stake through texting whilst driving, it adds.

Ford recently announced a 500-strong limited edition version of its Focus car.

Published by Noel Martin.

Copyright Adfero Ltd.

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