Car insurance: Inflatable man to save female drivers

Tuesday, 25 July 2006

An inflatable man could help female drivers feel safer when out driving.

The new device has been developed by a car insurance provider in the hope that it could prevent women being targeting by criminals. The Buddy on Demand can inflate at the flick of a switch and could fool other road users into thinking a woman is not driving alone.

Recent figures suggest that almost one in three women have been a victim of a road rage attack whilst alone and 69 per cent of female motorists admit they spend less than an hour a week driving in the dark because they are concerned for their safety.

The blow-up man could also help to lower car insurance costs for women drivers as they could be less likely to be the victim of a car-jacking and therefore will not be forced to claim on their motor insurance policy.

Fay Goodman, personal safety expert from DriveSafe, said: "For those not lucky enough to have an inflatable man on standby, there's still a great deal female motorists can do to ensure they arrive home safely.

"Simple actions such as projecting a confident attitude behind the wheel and taking care when planning your journey to avoid unfamiliar areas or cross-country routes can make all the difference."

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