Swiftcover.com has picked up a Marketing Initiative of the Year title from the British Insurance Awards.
The accolade was presented to
car insurance firm at the Royal Albert Hall to recognise the success of the Iggy Pop marketing campaign.
This multi-channel advertising scheme helped to boost sales by 38.5 per cent and improve brand awareness by 90 per cent.
Swiftcover.com marketing director Tina Shortle explained how great it was to win such an award.
She continued: "We are also pleased that the award acknowledges the work we are doing to engage with the public, both our existing policy holders and potential customers. swiftcover.com believes that building stronger relationships with consumers is vital for a successful insurance market."
Iggy's car insurance themed ads clocked up 80,000 views online and also benefitted from a supporting Facebook and Twitter social media efforts.
The brand also gained recognition for its swiftrelief.co.uk website, for the support it offers to small businesses.
Mrs Shortle added that the awards had meant even more in light of the fact that the votes had been cast by the company's peers in the industry, underlining the strength of the multi-channel campaign.
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