Car insurance: A new car? Ask your Mum

Tuesday, 16 March 2010

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The majority of women enjoy the whole experience of buying a car, new research has shown, refuting the idea that female car insurance customers find the process daunting.

A survey conducted by Carmony.co.uk found that 60 per cent of mums are keen to take an active role in the search for a new vehicle, with just three per cent of mothers saying their husband should undertake the task alone.

The most pressing concern that mothers have when selecting a new car is its reliability, with 44 per cent stating that this is top of their list of priorities.

Safety and practicality are also key areas for female car insurance customers, the study found.

Alan Hazelhurst, managing director of Carmony.co.uk, said the research shows that the idea of women being either intimidated or indifferent to the process of buying a car is outdated.

"It's a common misconception that women are intimidated by the car-buying process - our research highlights that the majority of women do enjoy shopping for a car," he stated.

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