Belt up for car insurance's sake

Friday, 20 August 2010

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Drivers who don't wear their seat belts could be putting their car insurance and themselves at risk - which is why police in Scotland are taking advantage of the Edinburgh festival to remind motorists to stay safe.

The "Have You Clicked?" campaign, a collaboration between the Scottish government and Road Safety Scotland, aims to change the behaviour of car insurance customers and their passengers, BBC News reports.

Michael McDonnell, director of Road Safety Scotland, told the news provider: "The new campaign is aimed at encouraging drivers and passengers to think of putting on a seatbelt as something they do, almost without thinking about it, every single time."

New adverts on TV and national and regional radio, as well as in cinemas across the country from August 30th, should help to drive the message home.

Police in Scotland catch around 27,000 people a year who haven't belted up, while as many as 14 per cent of people admit to not wearing them regularly.

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