Car insurance: New campaign to educate kids on road safety

For motorists who have been involved in an accident with a child, a car insurance claim will probably have been the last thing on their minds.

A new government road safety THINK! campaign being launched this week has been designed to help educate and protect six to 11-year-olds.

Road safety minister Jim Fitzpatrick pointed out some 9,000 children were killed or injured on Britain's roads during 2007.

"Our roads are some of the safest in the world, but any death is one too many and that is why we remain determined to continue to do everything we can to make our roads even safer," he said.

Animated characters will be used in a range of cautionary tales focusing on different aspects of road safety.

Other campaigns organised by THINK! - which could help reduce the number of motor insurance claims made by British drivers - include the Copycat initiative which encourages parents to set a good example to their children and a scheme to warn of the dangers of not wearing a seatbelt.

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