Toyota the world's top-rated automotive brand

Saturday, 08 October 2011

Toyota has been awarded the world's top-rated automotive brand, according to a new report.

The research by Interbrand revealed to car insurance customers that the company had improved its performance by six percentage points in comparison to its 2010 figures.

Furthermore, Interbrand stated that this is an exceptional achievement after the vehicle manufacturer faced many challenges this year because of the effects of the Japanese earthquake and tsunami.

The organisation added: "Even though Toyota faced both an internal crisis and an external crisis, the company forged ahead by focusing on safety and quality, modifying its leadership structure and capitalising on its world-renown green efforts.”

Recently, Toyota advised car insurance customers to have the right wheels on their vehicles this winter.

This was part of the manufacturer's safer driving and winter tyre programme, aimed at helping to reduce the amount of accidents across the country when the bad weather sets in.

Posted by Rick Malone

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