Travel insurance: Young families plan traditional holidays

Thursday, 08 April 2010

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Young families are keen to go on more traditional holidays, new research has found.

According to a YouGov survey, carried out on behalf of VisitGuernsey, 91 per cent of parents with children under the age of eight do not want to visit theme parks or amusement arcades.

Three quarters of mums and dads are keen for their youngsters to enjoy activities such as cycling and walks in the countryside.

A further 77 per cent of travel insurance holders said a coastal location would be the ideal setting for the family holiday, while 80 per cent stated that being able to explore at their own pace was what they prefer.

Chris Elliott, Guernsey's director of marketing and tourism, said young parents do not want their children to enjoy artificial experiences while on a break.

"It's clear that traditional activities like cycling, walking in the countryside and rock pooling are rapidly regaining popularity," he added.

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