'Baby on Board' used by 37% of mums and dads

Sunday, 28 October 2012

They are a common sight in the windows of cars, and it seems that some 37 per cent of mums and dads say they’ve used the signs at some point.

The item in question? The well known Baby on Board notices that almost all motor insurance holders are likely to be familiar with.

A Confused.com study into this area also found 46 per cent of motorists think such signs can affect how much drivers can see – presumably because of taking up window space.

The website reports that some 80 per cent of those mums and dads that have used them, meanwhile, are of the opinion that the signs make things safer.

"Baby on board signs can be incredibly helpful for emergency services at the scene of a crash in knowing whether there's a child involved, but this help can become a hindrance if drivers display signs when their child isn't in the vehicle," commented charity Brake's deputy chief executive, Julie Townsend.

The study used a sample of 2,000 motorists, with half having kids below the age of 16.

Published by Noel Martin.

Copyright Adfero Ltd.

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