Travel insurance: Travel still a must for cash-strapped Brits

Sunday, 14 March 2010

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The tough economic environment has not deterred the determination of British travel insurance customers to enjoy a holiday this year, new research has shown.

A survey by the British Travel Awards revealed that the number of those keen to head away on a short break has risen by three per cent, while those wanting a domestic holiday has increased by five per cent.

The organisation claims that the attitude towards a relaxing jaunt in foreign climes has remained 'surprisingly static' and Lorraine Barnes Burton, chief executive of the BTA, said Brits are prepared to make cuts in other areas to protect their break in the sun.

"It would appear that for 2010 the main annual holiday will not be sacrificed, as 27 per cent said they would reduce costs elsewhere rather than forego their main annual holiday, with others suggesting they would reduce holiday budgets," she added.

Ms Barnes Burton added that just seven per cent of travel insurance customers would choose not to travel if their finances would not stretch far enough.

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