Car insurance: New drive by mayor

Thursday, 06 March 2008

New television advertisements have been unveiled by Ken Livingstone, mayor of London, with the intention of boosting road safety in the city.

One of the videos seeks to address the increase in the number of motorcyclists using the capital's roads and warns motorists to keep these users in mind, reports the Guardian.

The official stated that a large amount of money is being invested in the area in 2007, using different methods o highlight traditional concerns.

"We are investing nearly £50m on road safety this year, the most that has ever been invested, and this spring road safety campaign is part of this work, using innovative approaches to get messages across to road users about the need to take care on London's roads," he commented.

Further campaigns to be launched later in March, he added, drives that will look at areas such as those considering at the behaviour of younger drivers.

Drivers caught behaving erratically on the roads may find that their car insurance premiums are negatively impacted upon.

In related news, the government has stated that it will look to an extra £2 million into road safety avenues this year.

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