Car insurance: Is your car in the stars?

Tuesday, 17 November 2009

For car insurance customers choosing a new vehicle, there are quite a few factors to take into consideration, with price, fuel consumption and existing mileage being just some of them.

However research carried out by used car hypermarket Carcraft suggests there may be higher forces at work.

In fact by matching buyers' star signs with the model and colour of motor they bought, Carcraft suggests car insurance customers' next choice of vehicle could well be written in the stars.

According to Carcraft, Arians tend to go for something flash and sporty that stands out from the crowd such as a red Mazda MX5 or convertible Saab in canary yellow.

Sagittarians on the other hand prefer something that accommodates their free spirit and sense of adventure, with a 4x4 or muscular MPV fitting the bill.

In contrast, eccentric Aquarians go for small and quirky, like a Mini or Ford Ka - a gold painted version of which made a cameo appearance in the recent Quantum of Solace James Bond film.

"Whilst the research was really just for fun," said marketing director Julia Phipps, "there's enough to show that our astrological influences can play a subconscious part in our decision making."

By Rebecca Mellor

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